Merced County Association of Governments (MCAG) Short Range Transit Plan

Merced County Association of Governments (MCAG) Short Range Transit Plan

Merced County Association of Governments (MCAG) Short Range Transit Plan

The MCAG Short Range Transit Plan takes a comprehensive look at all transit service provided in Merced County, CA. Merced is primarily an agricultural county that includes the newest University of California campus and has experienced considerable population growth driven by individuals seeking more affordable housing compared to Silicon Valley. The Merced County transit system consists of nine urban routes in the cities of Merced and Atwater, seven intercity routes connecting the communities of Merced County, and microtransit and deviated fixed-route service in smaller communities. Components of the plan include a complete examination of service delivery to accommodate growth and post-Covid travel behavior, establishing bus stop standards and model agreements with municipalities, a marketing plan, a plan for conversion to zero-emission buses, a financial plan and examining consolidation or improved coordination with the UC Merced transit system.
Transit System Reimagining, Transit Scheduling, Operations Optimization, Innovative Mobility, Fare Policy, Pricing & Media, Financial Modeling, Equity (Title VI) Analysis