If you build it, will they come? TMD believes so. Transit corridor planning continues to evolve in the face of disruptive technology and new consumer understanding. Our demand-side approach to corridor planning starts with a rigorous assessment of existing and projected market segments, and consumer expectations. This analysis drives transit service options and the network structure (service operating plan), which is supported by infrastructure and technology elements. Our work ranges from optimized arterial bus transit to exclusive right of way transit, including bus rapid transit – with a focus on designing integrated transportation networks that enhance the community’s economic vitality and quality of life.